Taylor Vogel

Work

Info

Taylor Vogel

Work

Info

Client

Client

Haier

Haier

Role

Role

Project & Interaction Lead

Project & Interaction Lead

Time

Time

8 Months

8 Months

Product Team

Product Team

2 x UxD

2 x UxD

2 x UiD

2 x UiD

1 x Research

1 x Research

1 x Strategy

1 x Strategy

2021 - 2022

Haier Home 0S 6.0

Home 0S 6.0

Finding a product's purpose through feature innovation and re-defintion of interface experience.

Finding a product's purpose through feature innovation and re-defintion of interface experience.

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Client

Haier is the global leader for smart and traditional home appliances for APAC and Europe.  Haier’s Design Center frequently collaborates with external partners to provide vision setting and production design for their next generation products.

Haier is the global leader for smart and traditional home appliances for APAC and Europe.  Haier’s Design Center frequently collaborates with external partners to provide vision setting and production design for their next generation products.

Product

The flagship series serves as the showcase of Haier's core brand values of connecting technology, food, and user health. It is both the largest and most expensive in the Haier brand portfolio. The product, designed by Porche Design, features an embedded 21" tft display, multiple exterior and interior cameras, and exterior microphones and speakers.

Role

Oversight & Coordination

As Phoenix does not have PM roles, I assumed the role working directly with client POs as well as working internally with administration coordinating internal and freelance staffing, capacity needs, and budget allocation.

As Phoenix does not have PM roles, I assumed the role working directly with client POs as well as working internally with administration coordinating internal and freelance staffing, capacity needs, and budget allocation.

Strategy & Planning

Working with Account Lead and Strategy, I define and structured the project roadmap balancing internal capacity, client product roadmap, internal and client business objectives from proposal to developer handoff both ahead of schedule & under budget.

Working with Account Lead and Strategy, I define and structured the project roadmap balancing internal capacity, client product roadmap, internal and client business objectives from proposal to developer handoff both ahead of schedule & under budget.

Execution + Validation

By combining effective design execution with thorough validation, the design not only meets the intended vision but also satisfies user needs and performs reliably in real-world conditions.

By combining effective design execution with thorough validation, the design not only meets the intended vision but also satisfies user needs and performs reliably in real-world conditions.

Driving Vision

Ran workshops from client executive leadership  and marketing to ground level engineers, developers, and designers to guide moving from waterfall to agile environment.  As lead representative of Product Design for Phoenix Shanghai, I served as quality gate of output as well as hiring and staffing.

Ran workshops from client executive leadership  and marketing to ground level engineers, developers, and designers to guide moving from waterfall to agile environment.  As lead representative of Product Design for Phoenix Shanghai, I served as quality gate of output as well as hiring and staffing.

Results

The designated MVP included the new Core Hub views, an updated onboarding experience, four new features, a new look and feel, a unique global navigation, and a extension of Haier's dynamic user health profile system.

The designated MVP included the new Core Hub views, an updated onboarding experience, four new features, a new look and feel, a unique global navigation, and a extension of Haier's dynamic user health profile system.

Before

After

Goals

Increased WAU

A drastic increase of DAU and MAU beyond the core control functions.

A drastic increase of DAU and MAU beyond the core control functions.

Differentiated UI

User validated interface differentiation among the domestic market interfaces while retaining core brand design language.

User validated interface differentiation among the domestic market interfaces while retaining core brand design language.

Increased Usability

The current architecture and navigation was not facilitating users to discover the full feature-set.

The current architecture and navigation was not facilitating users to discover the full feature-set.

Product Roadmap

A actionable post-launch strategy and direction for the core appliance team to continue product development.

A actionable post-launch strategy and direction for the core appliance team to continue product development.

Conducting a workshop featuring identical exercises, we engaged two distinct groups— the leadership and the product team. The outcomes revealed insights into project prioritization and identified potential challenges in achieving the intended results.

Conducting a workshop featuring identical exercises, we engaged two distinct groups— the leadership and the product team. The outcomes revealed insights into project prioritization and identified potential challenges in achieving the intended results.

New Look

Finding a balance between the user's desires of a softer, more approachable, and better suited in the interior design environment and Haier brand DL of 'high technology engineered', two new design principles were create; 'Futurist' and 'Soft Transparency' (literal translation). Through a iterative process, the final design was user-validated before moving into full production.

Vertical Navigation

A new architecture and vertical navigation system was create to better leverage the 21" vertical tft display. A fixed sidebar was added to solve feature discovery and fix user mental modeling of the different hubs which have overlapping functionalities.

A new architecture and vertical navigation system was create to better leverage the 21" vertical tft display. A fixed sidebar was added to solve feature discovery and fix user mental modeling of the different hubs which have overlapping functionalities.

New Features

Instant Assessment

A revamped food and item inventory management system utilizing VUI, camera sensors, and location sensors of the interior of the fridge to increase overall efficiency of the process.

A revamped food and item inventory management system utilizing VUI, camera sensors, and location sensors of the interior of the fridge to increase overall efficiency of the process.

See the Case Study

Health Hint

A evolution of the Haier 4.0 health-score system which is used to drive user behavior to assist them to meet their personal health goals set during onboarding.

A evolution of the Haier 4.0 health-score system which is used to drive user behavior to assist them to meet their personal health goals set during onboarding.

Health Oracle

Using the front-facing camera, the users' face is 'scanned' using third party software. This outputs physical cardiovascular and skincare data which is then integrated into the dynamic health system.

Using the front-facing camera, the users' face is 'scanned' using third party software. This outputs physical cardiovascular and skincare data which is then integrated into the dynamic health system.

Mindful Cooking

A content-driven meditative guided cooking experience for solo use.A content-driven meditative guided cooking experience for solo use.A content-driven meditative guided cooking experience for solo use

A content-driven meditative guided cooking experience for solo use.A content-driven meditative guided cooking experience for solo use.A content-driven meditative guided cooking experience for solo use

Launch

With a public reveal in AWE (China's CES) 2023, we also were tasked with giving a promotional stage talk regarding the conception, thinking, and design process of the product and our partnership with Haier.

  • Full case studies avaliable upon request

    Full case studies avaliable upon request

    Full case studies avaliable upon request

  • Full case studies avaliable upon request

    Full case studies avaliable upon request

    Full case studies avaliable upon request