Client
Client
Casarte
Casarte
Role
Role
Product & Interaction Lead
Product & Interaction Lead
Time
Time
8 Months
8 Months
Product Team
Product Team
3 x iD
1 x UxUi (Me)
1 x UxUi (Me)
1 x Research
1 x Research
1 x CMF
1 x CMF
1 x Strategy
1 x Strategy
2023
Casarte Ceremony Seamless-Built-In
Casarte Ceremony Seamless-Built-In
Redefining the product category through contextual integration and behavior-driven design.
Redefining the product category through contextual integration and behavior-driven design.
Client
Casarte, the premium sub-brand of Haier, is positioned as a premium line of kitchen smart products designed to meet the needs of culinary enthusiasts and professional chefs. The brand emphasizes advanced technology, innovative features, and sleek design to enhance the cooking experience and environmental interior aesthetic. Their appliances are often equipped with smart and intuitive functionalities, premium materials, and precise control options, catering to high income individuals who value high-performance and sophisticated design.
Casarte, the premium sub-brand of Haier, is positioned as a premium line of kitchen smart products designed to meet the needs of culinary enthusiasts and professional chefs. The brand emphasizes advanced technology, innovative features, and sleek design to enhance the cooking experience and environmental interior aesthetic. Their appliances are often equipped with smart and intuitive functionalities, premium materials, and precise control options, catering to high income individuals who value high-performance and sophisticated design.
Goal
The primary objective was to develop a user-validated product that enhances the integration of 'seamless-built-in' technology with user expectations for a 'furniture-like' experience within their home context environment. This materialized through objectives such as introducing a new exterior module, adopting a evolved CMFP approach, and implementing new interior and exterior PI.
The primary objective was to develop a user-validated product that enhances the integration of 'seamless-built-in' technology with user expectations for a 'furniture-like' experience within their home context environment. This materialized through objectives such as introducing a new exterior module, adopting a evolved CMFP approach, and implementing new interior and exterior PI.
Ceremonial Exterior
The external design reflected the recurring behaviors and needs of users in an open kitchen designed to evoke a sense of personal ceremony and ritual. To achieve this, we introduced a crucial exterior module—the Instant Cooling, the exterior VUI/UX and Product Identity 'Space in Space' principle, and a hand-crafted fine-dining-inspired CMF extension.
The external design reflected the recurring behaviors and needs of users in an open kitchen designed to evoke a sense of personal ceremony and ritual. To achieve this, we introduced a crucial exterior module—the Instant Cooling, the exterior VUI/UX and Product Identity 'Space in Space' principle, and a hand-crafted fine-dining-inspired CMF extension.
Asymetric Interior
The interior design draws inspiration from the asymmetrical open-storage design prevalent in our primary user research and validation. It incorporates an inherent sense of spatial segmentation and modular flexibility, both in function and visibility.
The interior design draws inspiration from the asymmetrical open-storage design prevalent in our primary user research and validation. It incorporates an inherent sense of spatial segmentation and modular flexibility, both in function and visibility.
Interface
Serving as the 'tech hub,' the interior adopts a furnitech-like 'shy tech' UX and UI approach, providing functionality and visibility only when needed.
Serving as the 'tech hub,' the interior adopts a furnitech-like 'shy tech' UX and UI approach, providing functionality and visibility only when needed.
Status
Currently we are collaborating closely with the development team to bring our vision to fruition, addressing challenges, visiting suppliers, and providing guidance in design decision-making as we progress from the prototype stage to mass production, with a target launch in Spring 2024.
The 'Fast Cool' module is currently patent pending.
Currently we are collaborating closely with the development team to bring our vision to fruition, addressing challenges, visiting suppliers, and providing guidance in design decision-making as we progress from the prototype stage to mass production, with a target launch in Spring 2024.
The 'Fast Cool' module is currently patent pending.
Full case studies avaliable upon request
Full case studies avaliable upon request
Full case studies avaliable upon request
Full case studies avaliable upon request
Full case studies avaliable upon request
Full case studies avaliable upon request