Brand
Brand
Zeekr
Zeekr
Role
Role
HMI Lead
HMI Lead
Time
Time
~2 Years
~2 Years
HMI Team
HMI Team
2 x UxD
2 x UxD
1 x UiD
1 x UiD
2 x 3D
2 x 3D
1 x VD
1 x VD
2024- 2026
Zeekr 8X
Zeekr 8X
Led HMI for 8X, shaping a smart cockpit experience for a premium SUV across comfort, intelligence, lighting, and physical / digital touchpoints.
Led HMI for 8X, shaping a smart cockpit experience for a premium SUV across comfort, intelligence, lighting, and physical / digital touchpoints.
Brand
With 8X, Zeekr clarify its premium identity within the Geely portfolio, positioned between Galaxy’s mainstream appeal and Lynk & Co’s lifestyle focus, while entering China’s highest-volume SUV segment.
With 8X, Zeekr clarify its premium identity within the Geely portfolio, positioned between Galaxy’s mainstream appeal and Lynk & Co’s lifestyle focus, while entering China’s highest-volume SUV segment.
Product
Premium SUV positioned between 7X and 9X, launching with PHEV, BEV planned for Q2, multiple seating and performance SKUs, and bespoke ZeekrOS digital experiences for China and future global markets.
Premium SUV positioned between 7X and 9X, launching with PHEV, BEV planned for Q2, multiple seating and performance SKUs, and bespoke ZeekrOS digital experiences for China and future global markets.
Results
Delivered a highly profitable, production-ready HMI vehicle program on time and on budget, reducing development time from the 9X’s five-year cycle to approximately two years for 8X start of production Q2 2026.
Delivered a highly profitable, production-ready HMI vehicle program on time and on budget, reducing development time from the 9X’s five-year cycle to approximately two years for 8X start of production Q2 2026.
Full case studies avaliable upon request
Full case studies avaliable upon request
Full case studies avaliable upon request
Full case studies avaliable upon request
Full case studies avaliable upon request
Full case studies avaliable upon request